Birmingham is a major city in England’s West Midlands region, with multiple Industrial Revolution-era landmarks that speak to its 18th-century history as a manufacturing powerhouse. It’s also home to a network of canals, many of which radiate from Sherborne Wharf and are now lined with trendy cafes and bars. In the city centre, the Birmingham Museum and Art Gallery is known for pre-Raphaelite masterpieces.
The Bullring is a major commercial area of central Birmingham. It has been an important feature of Birmingham since the Middle Ages, when its market was first held. Two shopping centres have been built in the area; in the 1960s, and then in 2003; the latter is styled as one word, Bullring.
The site is located on the edge of the sandstone city ridge which results in the steep gradient towards Digbeth. The slope drops approximately 15 metres (49 ft) from New Street to St Martin's Church.
The current shopping centre was the busiest in the United Kingdom in 2004 with 36.5 million visitors. It houses one of only four Selfridges department stores, the fourth largest Debenhams and Forever 21. Consequently, the centre has been a huge success, attracting customers from all over the world.
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